Theory book reading

CURRAN AND SEATON

 The reading has allowed me to develop my understanding of the theory, it taught me that in order to stop the large conglomerates taking over the media, there needs to be more diverse leaders in order to make our media different and creative.  Furthermore, the reading has allowed me to fully understand how many companies are profit driven and therefore may not be willing to tell the whole truth of a story in order to gain a bigger audience and therefore more profit. Finally, the reading taught me that the television industry is so profit driven that many minorities are sidelined, and there is a lack of diversity just so that the industry can make more money. This shapes how young people look or see themselves in the media, and may reflect how they feel, (left out, not goo enough etc).