Theory book reading

CURRAN AND SEATON

 The reading has allowed me to develop my understanding of the theory, it taught me that in order to stop the large conglomerates taking over the media, there needs to be more diverse leaders in order to make our media different and creative.  Furthermore, the reading has allowed me to fully understand how many companies are profit driven and therefore may not be willing to tell the whole truth of a story in order to gain a bigger audience and therefore more profit. Finally, the reading taught me that the television industry is so profit driven that many minorities are sidelined, and there is a lack of diversity just so that the industry can make more money. This shapes how young people look or see themselves in the media, and may reflect how they feel, (left out, not goo enough etc).

Shelter advert summary

 https://www.youtube.com/watch?v=PAKYKeRd8MA\

For my short film, I watched a heartbreaking video about how some children and families are neglected by the government, leaving them with small rooms as houses and accommodation. The children talk about their struggles in life, something that they cannot control is causing them to be unhappy. The children in these short clips are from 4-8, one of the children Harry and his brother have to hire a chair so that both can eat breakfast at the table, furthermore another family has many arguments between the children since they want a better life, and to live like other people in their school. 

I chose this advert because it allows people to see how fortunate they are and how privileged they are to be able to have many Christmas presents, a warm house and the security of not having to worry about money. 

It shows altruism, because it shows the audience that if they donate, the reward they will be getting is knowing that a family and children will have a warm roof over their heads. Furthermore, it reflects prosocial behaviour through the use on the donation link at the end of the video, the audience is meant to show selflessness and give help to those who need it. 

Media magazine

 The article that I chose discusses how celebrities adapted to live during covid 19 lockdown and how their public image shufted during this time. It highlights how many stars turned to social media and online platforms such as tiktok, instagram and snapchat to share content such as cooking, everyday lives, livestreams and sometimes even performances. At the same time the article talks about the growing public’s criticism of celebrities, with everyone stuck at home, the public started criticising celebrities lifestyles since they are very wealthy, and therefore were disconnected from ordinary people’s struggles. This therefore led to a difference in how celebrity culture was normally consumed and interpreted.

This related to media studies because celebrities have shaped how they are seen in the media, and lockdown revealed the constructed personality and appearance of celebrities.The pandemic highlighted the social inequalities, forcing a re evaluation of what celebrity means and how much cultural value society assigns to celebrities.

Sixth form poster

 The task was to use DLSR camera and try to promote the school sixth form, during our lesson Florence, Ara, Bobby and I visited different areas in our school including the library, the sixth form block and the science corridor. Whilst doing this activity I learnt how to use the camera, and adjust the angles according to the lighting and how the people are placed. Furthermore, if I did this again, I would use a different layout in my poster, to make it more conventional and welcoming, for example, brighter colours, bigger and less photos, and some inspirational quotes and messages from people throughout the sixth form. In addition, I would place the models in better lighting so it doesn’t cause strange rays across the photos. 

Beauty advert

 

I think this advert is very effective due to the colour scheme of red, many people that shop at revolution are teenagers/mid-twenties, and therefore they would be eager to find a partner. Therefore the red in this advert connotes love and people might think that if you wear the lipstick, they might find love.

The swatch of the red lipstick might entice the audience, since it is a bright and bold colour.