The article that I chose discusses how celebrities adapted to live during covid 19 lockdown and how their public image shufted during this time. It highlights how many stars turned to social media and online platforms such as tiktok, instagram and snapchat to share content such as cooking, everyday lives, livestreams and sometimes even performances. At the same time the article talks about the growing public’s criticism of celebrities, with everyone stuck at home, the public started criticising celebrities lifestyles since they are very wealthy, and therefore were disconnected from ordinary people’s struggles. This therefore led to a difference in how celebrity culture was normally consumed and interpreted.
This related to media studies because celebrities have shaped how they are seen in the media, and lockdown revealed the constructed personality and appearance of celebrities.The pandemic highlighted the social inequalities, forcing a re evaluation of what celebrity means and how much cultural value society assigns to celebrities.
